Got questions? Get answers. Call (262) 891-7857 today!

I just got an email with a subject line of “Today is the day!”

For a split second, I was a little excited. It’s always nice when “today is the day” for something fun. When it’s the day for Christmas, or the day to start vacation, or the day of an anniversary, or the day of a promotion at work, or even the day when a thing I’ve been wanting becomes available for the first time, it’s easy to be excited.

Of course this was none of those things. Just a regular, ordinary sale at a store I hardly ever shop at.

<Unsubscribe>

Sigh.

But the more I sit with the thought, the more I’m thinking that today doesn’t have to be “the day” for anything. Every day, I get to get up. Spend some time with my girlfriend. Do some work that (on balance) I like. Eat decent food. Write a bit. Play some computer games for awhile. Go to sleep on a bed that’s comfortable.

None of this is really “epic”. None of it is the sort of thing I’d write a hyper-excited email about. Sure, some days are more fun than others – but most days are, on balance, satisfying.

I do, however, find myself wondering if there are people for whom receiving an email with a rather mediocre sale is really the highlight of their day. If it gets them to jump out of bed and exclaim, along with the subject line, “today is the day!”

I have a sneaking suspicion I know the answer to that question, but I’m not going to dwell on it too much – because this is not the day for dwelling on problems I can’t solve.

What about you? What are you up to today?